Inspired by CORE9’s commitment to improve the lives of others, through an innovative fitness formula that caters to the needs of everyday Australians; the design for it’s sub brand - 31Fit - follows a human centered design approach that empathizes with the needs of the client while improving their health and wellbeing.
The sub brand 31Fit, was inspired by Core9’s 31-minute mission – to eradicate the ‘perceived lack of time’ – and therefore stand out from its competition. The existing 31-minute icon was used to create a new logo for the sub brand. The icon’s resemblance to both a clock and a target, is symbolic of brand values of discipline, focus and achievement
The space has been designed to invigorate the user by engaging their senses in meaningful ways. The outbreak of the pandemic has substantially increased the time spent indoors and has heightened the importance of connecting interior spaces to the outdoors. The soft synthetic turf, and the expansive floor to ceiling windows with views out across the bay and city skyline, creates a multi-sensory connection to the outdoors whilst also bringing in ample sunlight during the day. Large, illuminated posters displaying action shots from the gym provide motivation and inspiration to get active, while strip lighting across the main workout area draws focus to the centre stage.
The colour palette for the space has been purposefully chosen to complement CORE9’s current branding. Due consideration has been given to sourcing sustainable materials locally from Australia. Key materials and finishes selected for flooring and ceiling are 100% recyclable. Further energy efficiency is guaranteed through the state-of-the-art technology for ventilation and the incorporation of movement sensors to activate lights within the space.
